About Us...
Our Mission
Build trust and transparency between candidates and employers to ensure a high-quality, well-balanced decision as both parties commit to a shared, sustainable professional journey.
Clearly define compelling roles through an in-depth understanding of the business and market opportunities.
Attract the most interesting employers and the most qualified professionals on the market and, for each recruitment mission, identify the most fitted candidates.
Advise and support candidates and employers throughout the hiring process to ensure a successful recruitment and smooth onboarding of the new hire.
Team
Françoise Bouyer
Françoise has 40 years of experience in the fashion, beauty, and retail industries, split between her role as Founder of BeThe1 (CEO from 1999 till 2026, Business Partner since 2026) and senior general management and international leadership positions within leading luxury brands. She has notably served as Deputy CEO of Céline (LVMH Group) and Christian Lacroix (LVMH Group), and previously held roles at Nina Ricci, where she was Europe Director and CEO of Japan for ten years.
Françoise is also specialized in personal development counselling and in advisory services for equal opportunities and social justice in the workplace. She is, for example, a member of the Global DE&I Advisory Board of the L'Oréal Group. In addition, she is actively involved with several NGOs, including Amnesty International France, L'Autre Cercle, the Harvard Club of France, and Le Générateur, among others.
Françoise is a graduate of the European Commission Executive Programme in Tokyo and of the Harvard Business School in Boston.
Daniel Chastenet de Géry
As President of BeThe1, Daniel brings more than 30 years of international experience across the beauty, fashion and luxury industries. Before joining BeThe1 as Managing Partner in 2017, he held senior leadership positions within renowned groups such as YSL Beauté, Sanofi Beauté, LVMH, Pierre Fabre Dermo-Cosmetics and Shiseido, as well as within an entrepreneurial venture, Selective Beauté.
Throughout his career, Daniel has led commercial, marketing and international business development activities across France and numerous global markets. This experience has given him a deep understanding of the growth, transformation and leadership challenges faced by companies operating in these sectors.
At BeThe1, Daniel partners with business leaders and organizations to identify, assess and attract leadership talent, drawing on a unique combination of expertise as both a former international executive and a specialist Executive Search consultant in the beauty, fashion and luxury sectors.
A graduate of ISG Business School and holder of an Executive Master’s degree from HEC Paris, Daniel has further strengthened his expertise in leadership, talent assessment and executive development through the Executive Master in Consulting and Coaching for Change at INSEAD and his qualification as a Certified Executive Coach.
Daniel also serves on the Board of Directors of the Cerebral Palsy Foundation.
4,000 recruitment missions in 30 countries since 25 years
Missions by Function
Missions by Country
67% retention rate after 3 years
For BeThe1, quality in recruitment is best measured by the length of stay of hired professionals in their new job.
67% of BeThe1 placed candidates are still in their job 3 years after hiring, enabling them and their employer to enjoy stability and return on investment.
Of all professionals hired through BeThe1, the average annual staff turnover is 10.5%. That is 2.5 times better than a world leading executive search firm according to The Economist©.
300+ premium clients
BeThe1 Values
A more human and effective work environment
- We believe that people are the most critical asset for most organizations, and that valuing a company's human capital is key to increasing its economic value.
- We view workplace wellbeing—and its continuous improvement—as a fundamental driver of individual engagement and performance.
The values of BeThe1 consultants
- A strong appreciation for human interaction and relationships
- A culture of communication built on openness, attentive listening, availability, respect, and support
- Discernment and subtlety in analysis and recommendations
- Transparency, candor, and freedom of expression in advisory work
- Pragmatism and a strong results-oriented mindset
- Each consultant personally leads, executes, and oversees every stage of their assignments